THE KURL UP TEAM

From hometown to home life, we had nothing in common. The more we talked about beauty, we realized that we all have different meanings and needs because of our different backgrounds. We know beauty is more than just one ideal. Our products are multicultural, just like us, with at least one ingredient from each of our cultures.

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curly hair products, hair oil, vegan hair products, how to define curls, sulfate, silicone, mineral oil, amla oil, kukui nut oil, brazil nut oil, moisture, hair growth, ethnic hair, frizz, anti-frizz, ginseng extract, hair health, scalp health, anti dandruff

CEO & Founder

From: NYC

Culture: Ecuador and Puerto Rico

 Ingredients: Yucca root extract and Brazil nut oil

 University of Utah '23 Studying Marketing and Media Studies 

curly hair products, hair oil, vegan hair products, how to define curls, sulfate, silicone, mineral oil, amla oil, kukui nut oil, brazil nut oil, moisture, hair growth, ethnic hair, frizz, anti-frizz, ginseng extract, hair health, scalp health, anti dandruff

 Director of Marketing & Co-Founder

From: Utah

Culture: Hawaii 

Ingredients: Kukui nut oil and Awapuhi oil 

University of Utah '23 

Studying Marketing and Information Systems 

curly hair products, hair oil, vegan hair products, how to define curls, sulfate, silicone, mineral oil, amla oil, kukui nut oil, brazil nut oil, moisture, hair growth, ethnic hair, frizz, anti-frizz, ginseng extract, hair health, scalp health, anti dandruff

Director of Research & Co-Founder

From: Utah

Culture: India

Ingredients: Amla oil and reetha powder

University of Utah '23

Studying Biology, Chemistry, & Psychology 

KRISTINA GUZMAN
HAYLIE HEALE
ANILA JONNAVITHULA
curly hair products, hair oil, vegan hair products, how to define curls, sulfate, silicone, mineral oil, amla oil, kukui nut oil, brazil nut oil, moisture, hair growth, ethnic hair, frizz, anti-frizz, ginseng extract, hair health, scalp health, anti dandruff

Researcher

From: NYC

Culture: Lebanon and Italy

Ingredients: Grape leaf extract and reetha powder

SUNY-Binghamton '23

Studying Chemistry

VICTORIA CHERICHETTI